Purposeful brand-led communication
Words are powerful things. I help brands use them in brave and bright ways. That means saying something that changes something. Bringing strategy and creative together in simple, surprising and story-led communication. So the people you're talking to think, feel and do differently.
Creative copywriting
Whether it's for digital or print, blogs or brochures, we'll find a way to make the complex simple and get your message across so people think, feel and do what you need to reach your goal.
Campaign development
Launching a new project or initiative? Getting it off the ground is one thing, but keeping it flying is another. We collaborate with you to create campaigns that engage and endure.
Strategic communication
The most successful organisations have comprehensive communication strategies. We'll look at your objectives and find an approach which brings it all together to achieve them.
Some words that matter to me
“Alex was a great addition to the small team that created the new SThree plc brand. He worked closely with us to set the verbal identity for the brand – developing fresh messaging and robust guidelines to help us apply the new tone of voice. Alex bought both strategic rigour and creative flair. His work is exceptional. Moreover, Alex is a pleasure to work with, such a professional in creative communications, and always positive no matter how challenging the brief.”
Marie Wills, Group Brand Director, SThree PLC
“Alex’s work on our internal comms strategy gave us the clarity, direction and lasting platform to take our impact to the next level. His approach is thorough, creative, collaborative and challenging, which makes him the perfect strategic partner. Most importantly, his outputs are practical and fit for the real world, thanks to his extensive experience of actually doing the job. So, unlike most strategy documents, we’re continuously using this one to keep us on track. I’m so proud of what my team has achieved for the business (including two IC awards), and we wouldn’t be where we are today without Alex’s support.”
Jess Lonsdale, Internal Communications, Change and Engagement Director, Virgin Media O2
“Alex is a creative and intelligent copywriter, but he brings much more than that to the table. His brand knowledge and ability to quickly understand our complex industry have made him a trusted strategic partner. Alex played a major role in developing our new brand messaging, personality and tone of voice, which have made Checkout.com stand out in a crowded space.”
Erin Renzas, Senior VP of Brand & Marketing, Checkout.com
“Alex was able to take our brief and really build on our initial ideas not only through his amazing writing skills but also his own experiences in internal communications. The book turned out better than we ever imagined and we have had great feedback.”
Polly Stobinski, Marketing Communications Manager at Top Banana